DEPOT
Christmas is mine.
DEPOT customers see themselves as absolute decoration experts. With our products, they have a very precise idea of what their Christmas and their Christmas decorations should look like. Our protagonists are willing to give things away, make compromises, etc., but at Christmas they are the "deciders" and confidently and stylishly do not let anyone tell them what to do with their Christmas decorations, whether pink-romantic, classic or Scandinavian. "Christmas will be just the way I want it, Christmas is mine".
DEPOT
20 shooting days, over 1000 motifs, 3 locations, 7 trucks props/products, 325 motifs post-production, 36 motifs look adjustment, 13 models
01 Film
DEPOT
02 Campaigning
DEPOT
A feast for the eye.
Christmas at DEPOT times 3. The three main target groups get their money's worth. 44 pages with inspiring pictures, creative decorating ideas and all the important information about the products. A colourful complete work. As an additional sales tool, a newspaper was published before and after the catalogue to play up the transitional period and the final spurt. The main goal was to create Christmas spirit. The products take second place, great ideas, entertaining stories/interviews invite you to linger.
DEPOT
03 Christmas catalogue
DEPOT
03 Christmas paper
DEPOT
Christmas at DEPOT times 3. A Christmas catalogue and two Christmas magazines. The three main target groups get their money’s worth.
… and the story continues …
Development of a total of 50 Instagram Stories for the DEPOT social media channel with currently more than 650k followers. As an extension of the campaign, each story consists of approximately 7-15 slides and includes photography, videos and also GIFs.
Despite the Covid19 pandemic, DEPOT increased their followers by 150k through the Christmas campaign.
DEPOT
50 Instagram Stories for the DEPOT social media channel with currently more than 650k followers. Despite the Covid19 pandemic, DEPOT increased their followers by 150k through the Christmas campaign.
Instagram Story to ring in the Christmas season.
Focus is on the sale of products and deco-inspirations of the theme in pretty staging.
Moving image stories Static Stories, Feed posts, Stickers, Master-Templates, Raffles
